Uniqlo's underlying message is to offer customers what they want at a reasonable and credible price, by ditching the unnecessary decor of its warehouse stores and adopting a supermarketlike approach to self-service shopping

Uniqlo has processing sites in China, southeast Asia, Europe and other regions, with hundreds of different processing companies in China. Uniqlo makes 90% of its goods in China. As of the first half of 2009, Japan's uniqlo had 32 clothing stores in 14 Chinese cities.